ADIDAS BOOSTED STRIPES SERIES

Underneath, a cushioned Bounce midsole and TPU mid-foot shank add comfort and stability. In the heel, a GeoFit system fills every gap so you feel at one with your footwear. These adidas Barricade Tennis Shoes have an intuitive lacing system that locks you in by pulling down the neoprene tongue to match your foot shape. The perfect platform for hard court domination. SUPPORTIVE SHOES TO CONTROL THE COURT ON SPORT'S BIGGEST STAGE adidas 3-Stripes Applied on Sides & Badge of Sport on Soft-Touch Tongue.PRIMEWEAVE Upper with Inner Knit Sock.The upper is made with Primegreen and contains at least 50% recycled plastic, one step toward smashing plastic waste.

LIGHTSTRIKE Technology: Ultra-light cushioning designed for explosive movement and next-level comfort. Low-profile and flexible, LIGHTSTRIKE midsole cushioning keeps you comfortable with a high responsiveness for dynamic movements. Their seamless PRIMEWEAVE upper wraps snugly around your foot, locking you in for every split-step and sprint. These men's adidas tennis shoes put time on your side with a lightweight, low-to-the-ground build. ' started to work not just in some of our bigger, more traditional sports like basketball and baseball, but also in snowboarding and skateboarding,' Carnes said.LIGHTWEIGHT COURT TRAINERS MADE WITH RECYCLED CONTENT

ADIDAS BOOSTED STRIPES SERIES

While Kanye's Yeezy Boost series is meant to be a high-end take on lifestyle sneakers, it's become increasingly clear that Boost's use can be applied to more than just running. Kanye thought they were so comfortable he even played basketball in his 750 Boosts during his birthday, further cementing the overall versatility of the distinctive cushioning tech.

And he didn't just say that because he's signed with adidas, 'Ye genuinely felt the difference when he wore them. 'These are the rare innovations that the second you step in them you're sold, so it wasn't like we said 'We really need you to use this', it was more through meeting us, through trying the products on that it became, 'I must have Boost in the shoe,'' Galway explained. 'He got to try the Pure Boost and his response was 'this is amazing,'' Galway recalled. It wasn't until West actually tried on the Pure Boost for the first time that he became obsessed with the tech and demanded it be included in his Yeezys. Nic Galway, adidas Originals Vice President of Global DesignĪdding Boost to the equation wasn't always part of the plan, however. Made from thousands of specially formulated foam pellets called “energy capsules,” the process itself to produce a Boost midsole requires the help of the world’s largest chemical producer in the world, BASF. adidas had promised Boost was a revolutionary cushioning tech that delivered the highest energy return in any running product, the type of tech that upends industries in the same vein that Nike’s Flyknit did for its own line of running sneakers. That all changed in 2013 when adidas unveiled to the world its most ambitious technology - Boost.

Sure, adidas has a steady stream of iconic silhouettes still courting the public eye that remain largely unchanged over the decades like the Stan Smith and Superstar, but the performance aspect of the brand lacked a defining trait for adidas to really call its own. The reason for celebration is the Three Stripes’ introduction of an innovative cushioning technology dubbed ‘Boost’.īut it hasn’t been easy for the brand to find its footing. When it comes to innovation in the sportswear industry adidas may have been slow to start out of the gate, but in the past two years the brand has finally managed to find its stride.

Adidas boosted stripes